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You’re probably familiar with the dead internet theory: most of what you encounter online is now generated by bots, for bots, with humans reduced to a shrinking audience for machine-generated noise. Last year, over half of new content on the internet was AI-generated. The humans are still there, scrolling, but the thing they’re scrolling through has become a performance staged by machines for an audience that hasn’t yet realized the show isn’t for them.It’s utterly desiccating to log onto spaces seeking a live mind to joust and think with, and find a relentless stream of slop. Promised an age of superconnectivity, we’ve let our shared physical spaces wither, only to find our promised digital commons to be one large billboard increasingly read and created by bots.That’s bad enough. I want to talk about something worse. Call it the dead economy theory.The AI industry has a numbers problem.OpenAI, Anthropic, Google DeepMind, Meta AI, Microsoft: the combined investment in large-scale AI infrastructure now runs into the hundreds of billions of dollars, with projections into the trillions over the next decade. OpenAI alone has been valued at north of $800 billion. Anthropic, which has yet to produce a single year of profit, commands a valuation in the same stratosphere. These numbers need an addressable market large enough to justify them.There is only one market that large: the global labor market.As we’re getting excited about discovering how to use claude.md files in Cowork, the industry is pitching a different reality.
Every investor presentation of an AI agent “doing the work of ten analysts” is telling you the same thing: the product is labor replacement. The gentler language (”copilot,” “assistant,” “augmentation”) is marketing. The financial model underneath requires the elimination of human cost centers at civilizational scale. If it doesn’t do that, these companies are the most overvalued assets in the history of capitalism. The people writing the checks are not in the habit of lighting trillions of dollars on fire for a better autocomplete and an endless proliferation of longer and longer memos that nobody reads.The AI companies now construct their own benchmarks to prove the point. OpenAI’s GDPVal benchmark measures how well models perform across forty-four occupations, from real estate broker to news analyst. The AI Productivity Index evaluates models against four specific professional roles: investment banking associate, management consultant, Big Law associate, primary care physician. These are targeting reticles aimed at the professional class. As an OpenAI evaluation lead told the New York Times,1 models now achieve “over an 80 percent win rate compared to human professionals” on tasks that, months earlier, no model could match. A former banker on the research team “keeps being shocked by how much of her old work the models can do.”So let’s take them at their word. Assume the technology works as advertised, that AI systems become capable of performing most cognitive labor at a fraction of the cost of human workers. What happens next?Follow the money through three turns.Turn one: a company licenses AI to replace a significant portion of its workforce. Costs drop. Margins expand. The stock price goes up. Everyone on the earnings call is happy. When Block’s Jack Dorsey laid off nearly half his workforce in March, citing AI coding agents, investors responded with a twenty-five percent stock price surge in after-hours trading. The market rewarded the elimination of human labor with an immediate, massive transfer of value to shareholders.Turn two: the replaced workers stop earning income. They cut spending. The businesses they used to patronize see revenue decline. Some of those businesses also adopt AI to cut costs, compounding the displacement. Consumer demand contracts across the economy.Turn three: the company that fired its workers to save money discovers that its customers were, in aggregate, other companies’ workers.
Revenue growth stalls. The AI subscription that was supposed to be an investment in efficiency turns out to be a contribution to the destruction of its own market.Economists Brett Hemenway Falk and Gerry Tsoukalas at Wharton have recently described this dynamic in a paper they aptly titled, “The AI Layoff Trap.” In competitive markets, an automating firm captures the full cost savings from replacing workers but bears only a fraction of the resulting demand destruction. In a market with twenty competitors, each firm feels one-twentieth of the demand it destroys. The rest falls on rivals. This creates a prisoners’ dilemma: every firm rationally automates beyond the socially optimal level, because the individual incentive to cut labor costs always outweighs the diffuse, shared consequence of eliminating consumer spending. Better AI makes this worse. Improved productivity widens the profit gap from automating faster than your competitors, intensifying the arms race toward collective ruin.Sometimes the layoffs happen before executives even know whether AI will do the job. Zoë Hitzig, an economist who previously worked at OpenAI, told the Times: “When chief executives are saying they’re cutting jobs because of A.I., other people feel like they have to too. That dynamic could make the changes happen sooner than efficiency would dictate.” Herd behavior dressed in the language of innovation.Henry Ford understood, perhaps apocryphally but correctly in principle, that his workers needed to earn enough to buy his cars. The AI economy is eliminating the workers and expecting the cars to keep selling, except that software has near-zero marginal cost, so the entire value proposition is the elimination of the human cost center. The product is the removal of the customer base.The optimists will tell you this is just productivity gains. The economy has absorbed automation before; agricultural employment collapsed from ninety percent of the American workforce to two percent and civilization continued. David Autor at MIT has shown that roughly sixty percent of today’s jobs didn’t exist in 1940. New technologies create new categories of work. True. But there’s a difference between an observation about the past and a law of nature, and the optimists consistently confuse the two. The agricultural transition took a hundred and forty years. Carl Benedikt Frey at Oxford has documented that the Industrial Revolution took seventy years before wages and employment recovered for the workers it displaced.
In the interim, wages stagnated, the labor share of income collapsed, profits surged, inequality skyrocketed, and the political consequences included the Chartist movement and widespread social upheaval. As Frey puts it: “Most economists will acknowledge that technological progress can cause some adjustment problems in the short run. What is rarely noted is that the short run can be a lifetime.”Compare that timeline to the one the AI industry is working on. Bharat Ramamurti, a former deputy director of the National Economic Council, has drawn the parallel to the China shock, the wave of manufacturing job losses that reshaped American politics when production moved overseas. “The China shock unfolded over several years, whereas this could happen over two years,” he told the Times. “These companies have spent so much money developing models that there’s going to be immense pressure on them to generate revenue through quick adoption.”Previous automation replaced specific tasks within jobs. The power loom replaced hand weaving, the spreadsheet replaced manual calculation, etc. In each case, the technology was narrow. General-purpose AI threatens cognitive labor comprehensively, across every industry, simultaneously. The economist Wassily Leontief saw this coming in 1983 when he compared human labor to horses. The US horse population grew from nine million in 1840 to twenty-one million by 1900, seemingly immune to technological change. Within sixty years of the internal combustion engine, the population collapsed by eighty-eight percent. The horses weren’t retired out of malice. They became uneconomical to keep. Leontief’s point was that there is no economic law preventing the same thing from happening to humans.Daron Acemoglu, who won the Nobel Prize in Economics in 2024 and is the most rigorous voice on this topic, has found that between 1987 and 2017, “the displacement effect of new technologies far outweighed their productivity and reinstatement effects.” The new tasks did not materialize fast enough to absorb the displaced workers. His assessment of AI is more pointed still: firms are deploying what he calls “excessive automation,” using AI to kill jobs without generating significantly lower production costs, while imposing substantial social costs. The technology, in many applications, isn’t good enough to justify the displacement it causes. Automation for the sake of the stock price, not for genuine productivity.
Who is the customer when the customer is the thing you’ve eliminated?An economy that doesn’t need human labor is a political crisis of a kind democratic systems have never faced.Democratic governance rests on a bargain so old we’ve forgotten it’s a bargain at all. The governed have something the governors need: labor, tax revenue, military service, consumer spending. This dependency is the source of democratic leverage. The whole system functions because power is distributed, and it’s distributed because the people at the top need something from the people at the bottom.Remove labor from that equation and watch what happens.When value is generated by AI systems owned by a handful of corporations already world-class at tax optimization, every fiscal mechanism of democratic governance starves at once. The tax base erodes. Collective bargaining becomes vestigial (employers who don’t need employees don’t bargain with them). Consumer spending, which depends on labor income, contracts. Piketty’s r > g, the engine of wealth concentration, accelerates because AI severs the last link between capital accumulation and the need for human labor as a production input.