SMS Sender ID Register | ACMA

The way businesses and organisations send branded text messages is changing. From 1 July 2026, new rules mean texts sent with an organisation’s name at the top of a message (known as a branded sender ID) will need to have the sender ID registered. Find out about the changes and how they apply to you. If you are a telco or message provider, find out about the SMS Sender ID Register industry rules. Your details must be current on the ABR to register a sender IDTo register a sender ID if you have an Australian Business Number (ABN), your authorised contact or service of notice email address in the Australian Business Register (ABR) must be up to date. We do not check Relationship Authorisation Manager (RAM) for authorisation arrangements for the SMS Sender ID Register. Find out more.