REO — Built Like It Used To Be

Introducing theRunaboutAmerica's New Affordable Truck$21,500+Reservations Open · $25 · RefundableReserve Your PlaceBody-On-FrameArchitectureMechanical 4WDDriveGasoline I4Powertrain6-spd MT / ATTransmission~600 mi / tankRange500,000 miPowertrain lifeTexas, USAAssemblyNo DealersSalesRunabout T4XThree variants. One platform.Seats2Doors2SignatureSteel Drop-Side FlatbedStarting$21,500Where we’re going.NowReservations open$25 holds your place — fully refundable. Position set by reservation time.Q4 2026Models revealedThe production design and full lineup, unveiled — see exactly what you’re reserving.2027Pilot builds & validationPre-production trucks built, tested, and certified to federal standards.2028Order book & configuratorReservations convert to orders in priority sequence — configure yours, earliest first.Late 2028 / 2029First deliveriesTrucks reach driveways in reservation order. Earliest in, first out.Timeline targets · subject to changeA real truck, by the numbers.FIG.01 — SPEC SHEET0 lbPayload0 lbMax towing0"Length0"Width0"Height~0 mpgFuel economy~0 lbCurb weight0 galFuel tankEngineering targets · subject to final validationHow it stacks up.FIG.02 — HEAD-TO-HEADCompetitor figures approximate · for comparison only01POWERTRAINWhy Gas90% of new cars sold still run on gas — so that's what we build. Coming late is deliberate: proven technology over the newest, putting more trucks in more American hands at a lower price.~600 mi range · 5-min refuel02ENGINEERINGReliability by DesignNot a retro rehash — an entirely new vehicle with one constraint above all others: reliability. A naturally aspirated gas four, body-on-frame, mechanical 4WD, built to run past a half-million miles.500,000-mile powertrain03INTERFACEPhysical ControlsLevers, rockers, and real analog gauges.

One small screen for diagnostics and CarPlay — nothing more. No subscriptions. No feature locks. Ever.Mechanical-first cabin04OWNERSHIPRight to RepairEvery panel off in under five minutes with common tools. Plain-English diagnostics on a $30 scanner. A 20-year public parts catalog at fair prices. No parts-pairing — in writing.Owner-serviceable05SALESNo DealersSold direct online. No dealer markups or unnecessary fees.No dealers means more money in your pocket06ORIGINBuilt in TexasDesigned, certified, and assembled in America. The story isn't the badge — it's the supply chain, true at the factory gate.32.7767° N · 96.7970° WA letter from REOThe buyers didn't leave. The products did.There's a vehicle missing from the American market — small enough for a real garage, cheap enough to skip the seven-year loan, built well enough to outlast it. Here's why we're bringing REO back to build it.A legacy in the making for over 120 years.1901Ransom E. Olds builds the Curved Dash Runabout — America’s first mass-produced car. $650, about $25,000 today.1905Pushed out of Oldsmobile, Olds founds REO under his own initials.1915The REO Speed Wagon arrives — the ancestor of the modern pickup.1975REO closes after seventy years of honest American trucks.2026REO returns to build the affordable American truck no one else will.Direct Parts + OEM-Sponsored CommunityNo automaker has ever done this — and that’s exactly the problem. We’re the first to put parts and community in the open, because this truck should belong to the people who drive it, not to a profit machine built on gatekeeping. We earn through transparency and relationships that work both ways. Here, the OEM is your friend.01 · MARKETPLACEDirect PartsRight to repair, stocked.Vetted sellers — approved through our process, not the highest bidder.Real prices, published take rate. No dealer gatekeeping, no parts-pairing.

A public catalog guaranteed for 20 years, sold straight to owners.02 · COMMUNITYThe Owners’ ClubRun by us. We actually listen.A forum we own and moderate — not a neglected Facebook group.Owners shape what we build next; the best ideas ship.Honest answers from the team, in public, on the record.In the NewsCoverage from the fieldField IssueRep the revivalClassic Snap Back$27.50Structured black snapback with the REO mark up front.One sizeAdjustable snap closureClassic Tee$27.50First-run REO tee for the people bringing simple trucks back.Heavy cotton feelClassic fitSizeTech Snap Back$27.50Lightweight technical cap for shop days, trail days, and long hauls.One sizeTech fabricContactContact us.Press, suppliers, partners, and the merely curious — we read every message and answer fast. Want a truck? Reserve yours for $25.