Microsoft quietly drops Copilot+ branding from its new laptops after two years — Surface CVP confirms new devices meet hardware requirements but lack controversial branding

Microsoft launched the Copilot+ brand in 2024 to differentiate its offerings with local AI capabilities from other devices that do not have NPUs or fail to meet the minimum 40+ TOPS requirement. But a little over two years after the disastrous launch and poor sales, the company has quietly moved away from the brand. Microsoft Surface CVP Brett Ostrum confirmed this to Windows Central in an interview on the sidelines of Snapdragon Summit 2026.Get Tom's Hardware's best news and in-depth reviews, straight to your inbox.