Disney+ and Hulu raise prices by up to 13 percent after doubling profits

Disney+ got its fourth price hike in four years today. Hulu prices also went up. Disney+ and Hulu’s respective standalone, ad-free plans (which also support 4K and HDR) are each increasing 13 percent from $19 per month to $21.50/month. Disney+ and Hulu’s respective standalone plans with ads increased from $12 to $12.50. The Walt Disney Company also increased prices for bundles of the streaming services, including those with ESPN. The price for the Disney+ and Hulu bundle without ads increased from $20/month to $22/month. The Disney+ and Hulu bundle with ads ($13) didn’t get more expensive. However, prices increased for the Disney+, Hulu, and ESPN Select bundles with ads (from $20 to $22) and without ads (from $29 to $33). Monthly subscription prices for Hulu + Live, which adds cable channels delivered over the Internet to Hulu’s on-demand options, went up by $10. For comparison, Netflix is currently $9/month with ads and starts at $20/month without ads. There’s also a $27/month ad-free plan for premium features, like 4K. That means Disney+ and Hulu are both more expensive than the most popular streaming service now, unless you want 4K or HDR.