Advertise in ChatGPT | OpenAI Ads

Reach people as they explore options, compare choices, and make decisions in ChatGPT, with relevant ads that fit naturally into the experience.Reach people in the moments that matterPeople come to ChatGPT not just to find information, but to explore options, compare choices, and make decisions. That gives advertisers a new way to show up in ways that feel relevant and useful in moments of real intent.Show up while people explore options and take actionReach people in ChatGPT as they explore options, compare alternatives, weigh tradeoffs, and make informed decisions.Go beyond keywords with richer context signalsIn ChatGPT, people share richer context, enabling advertising that is more relevant, personalized, and useful.Be part of the future of AI-native advertisingReach customers in an advertising environment built around conversation, context, and real-time decisions.How it worksGet started in a few stepsAfter you sign up, you'll be taken into Ads Manager, where you can create your account, create campaigns, and access step-by-step Help Center resources.1. Create your campaignSet up your campaign, budget, and goal.2. Add your ad detailsBulk upload your ad details, or create them directly in the tool.3. Launch and learnMeasure results, edit campaigns, and optimize performance.Results from early advertisers on ChatGPTAdvertisers are already seeing the benefits of AI-native advertising.“Consumers are increasingly turning to platforms like ChatGPT to research and make decisions, so it’s important that we show up in those moments—helping customers explore and discover the latest technology. We’re encouraged by the early results and see this as an important way to stay relevant and top of mind.”Amy Adams, Vice President of Media at Best BuyBuilt with user trust in mindWe’re taking a measured approach to advertising in ChatGPT. Our focus is on building an experience that is useful for advertisers while maintaining the trust people have in ChatGPT.Clearly labeledAds are clearly identified in the experience.Separate from answersAds remain distinct from ChatGPT’s responses.Choice and controlPeople control how their data is used for ads.Helpful resourcesExplore step-by-step guides and Ad Manager support.Ready to get started?Create your account to access Ads Manager, set up your first campaign, and start advertising in ChatGPT.OpenAI © 2026